portfolio - 2026 / Boulder, Co
Leading•Design
At the intersection of culture & scale
Consumer minded design
Current Sr. Manager, Design — Crocs 2026
selected work
/ selected work
case studies
4 projects
14.7M+
120k units+
+32% growth
5yrs+
/ philosophy
design ethos to live by
"the consumer comes first. always"
"The future belongs to ideas that feel inevitable in hindsight."
"Great design happens when vision and execution meet."
"Design with heart. Edit with discipline. Innovate with purpose."
I’m a Sr. Design Manager who believes great design starts with the consumer and gets stronger through clarity, creativity, and purpose. I love turning insight into ideas that feel fresh, culturally relevant, and commercially meaningful. As a leader, I want to create the conditions for talented people to do brave work, while bringing focus and intention to what we put into the world.
Tactile Strategy
Create curated products people can feel.
Team | Empower Great Work
Provide clarity. Give trust. Make room for brave ideas.
Culture | Build Creative Courage
Build the conditions for creativity to thrive.
/ resume
Experience
2026 - present
CROCS
SR. DESIGN MANAGER, CMG
Lead a team of highly creative individuals from design concept to brief to commercialization.
Successfully completed leadership blueprint catalyst program
2022 - feb 2026
DESIGN MANAGER, CMG
CROCS
Helped lead the CMG team establishing scalable processes and clear creative direction across seasonal and SMU initiatives.
2015 - 2022
DESIGNER | SR DESIGNER, CMG
CROCS
Led the design of up to 600 SKUs per season and commercialized 60+ graphics, partnering cross-functionally across Category Management, Product Development, and Merchandising to bring compelling, consumer-right product to market.
EDUCATION
BAHS - APPAREL DESIGN & PRODUCTION
COLORADO STATE UNIVERSITY | 2006-2009
CAPABILITIES
DESIGN LEADERSHIP
STRATEGIC CAPABILITIES
DESIGN DIRECTION
CRATIVE LEADERSHIP
PRODUCT STRATEGY
GLOBAL COLOR STRATEGY
ORGANIZATIONAL DEVELOPMENT
TEAM BUILDING
CROSS-FUNCTIONAL LEADERSHIP
BRAND STORYTELLING
PRODUCT COMMERCIALIZATION
PROCESS TRANSFORMATION
RECOGNITION
COMPLETION LEADERSHIP BLUEPRINT CATALYST PROGRAM
MARKETING & PRODUCT DESIGN
RUBIE'S COSTUME CO
2010 - 2015
Helped lead the CMG team establishing scalable processes and clear creative direction across seasonal and SMU initiatives.
COMPANY AWARD : PLAY TO WIN
Agility, Decisiveness & ambition
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Short to Market - BALLET PROJECT
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Drove $14.7M in incremental annual revenue - turning ambition, speed, and decisive action into measurable
COMPANY AWARD : CORE 4
UNAPOLOGETIC OPTIMISM
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Graphics Design - BRAND GRAPHICS PROCESS
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Growth of +32% contributed $225 million in revenue